[UPDATE Tuesday Jul 26, 2011 6:15 PM EDT] Today I called 800-MYAPPLE as suggested by the store manager and when I got a apple rep on the phone, they seemed very willing (must be in the SOP of Apple) to get my issue resolved. That wink of hope was soon faded as her solution was to get apple care on the line....yep here we go again. So I get a new guy, who sees I have called in repeated times and no resolution yet. His solution, he gets s supervisor on the line who takes over. All of the guys are at a loss of words trying to explain what's going on or why it's happening. So the supervisor gets in contact with my local apple store, speaks with 2 different geniuses who let him know that this particular store is equipped with a way to handle this situation. I was just there 2 days ago and they had no solution, now they do....geez. Apparently this particular lead genius at the store was the only person of knowledge about this and he wasn't there Saturday. Also, it seems maybe not every Apple store can handle this issue themselves. So now, I have to set up a genius bar appt. to see about getting this fixed. Ugh.
[UPDATE Monday July 25, 2011 10:30 PM EDT] First I want to apologize for the delays in updates since Saturday, I have had a faily emergency I have had to deal with. The manager at the store was quite nice, but as I expected unable to help. He states that Apple stores are going to be getting ways to help load Lion to customers computers (as well as the $70 USB stick) but at this time they have no way of getting the OS to anyone. He said that I should give 800-MY-APPLE a call (made sure to tell me not to speak with Apple Care) and see what they would do about it. He confirmed, just as Apple has, that my serial number is valid and that it should work but obviously there is some block at Apple happening as he was getting the same error as I am when trying from a system at the store. Tomorrow I call 800-MY-APPLE.
[UPDATE Saturday July 23, 2011 2:00 PM EDT] Sitting at Apple store now, waiting for Genius appointment and/or Store manager to see if they can figure out what is going on.
[UPDATE Saturday July 23, 2011 9:15 AM EDT] Care to take a guess? That's right, Day 4 here and still the issue persists with Apple. *sigh* I'm really calling BS at this point, if I know what the problem is and it takes me four days and still no resolution I would be looking for another job in another non-technical related field cause I would have obviously FAILED.
[UPADTE Friday July 22, 2011 4:00PM EDT] According to a comment posted on Cult of Mac regarding this issue, it states that Apple says it could take up to seven (7) days to get your redemption code. It also states that Apple informed this poster that the issue was resolved, well as of this update I can tell you it is still doing the same thing as before. I have included the post in the comments section below. Come on Steve Jobs, I know you aren't heading this up, but what a way to piss all over those of us who went ahead and purchased prior to the release on the promise we could upgrade.
[UPADTE Friday July 22, 2011 1:50PM EDT] Now a routine, I have made my daily call to Apple, this time speaking with Dave. The short of it, nothing has been corrected and now it may seem some people are having issue with purchasing Lion through the App Store itself. I relayed my frustration that 3 days and still nothing has been done about it. I am elated for the ones who have been able to get it to work - I wish I could share in your joy.
[UPDATE Friday July 22, 2011 8:21 AM EDT] Day three and still no love. This is beginning to get on the ridiculous side now. There are stories of 1 million sales of Lion the first day through the Mac App store and yet those who have purchased systems and done what they should are still left in the dust. This is now a classic example of Apples lack of customer appreciation. This Post will not go away until it is resolved.
[UPDATE - Thursday July 21, 2011 9:30 PM EDT] Only thing new to report, I am getting the same result as before.
[UPDATE - Thursday July 21, 2011 1:30 PM EDT] It is still failing for the majority (including yours truly) I have tried from different computers, mobile devices, browsers. So I will continue to update this post until I see resolution comes across for all of us. I love my MBP, but I am hating Apple right now.
[UPDATE - Thursday July 21, 2011 10:18 AM EDT] Called Apple support back. They state the issue is lack of capacity to handle all the requests coming in for both new purchases as well as the Up to Date program. They assure me that I am doing everything correctly, that they do have my serial number on file and that I will be able to get Lion (eventually). I thanked the gentleman for his response, told him it didn't help alleviate my (or anyone encountering this issue) frustrations and that I would keep checking.
[UPDATED]Apple is once again having launch day issues, this time with approving qualified hardware purchases to upgrade to OS X Lion.